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Explore our resources hub and learn how to capitalise on the experiential tourism trend to attract additional customers all year-around in a sustainable way for your business.

Research shows that visitors are looking to live like a local, to discover hidden places, get off the beaten track, hear local stories, taste local foods and immerse themselves in nature and culture. Many visitors are ready to explore and immerse themselves in new experiences  during the off-season. Let’s make sure we can meet expectations and give people memories to last for ever!!

You’ll find plenty of resources to support you to extend your activity during the off-season and make your business more sustainable. 

We have detailed manuals with inspirational real life case studies as well as simple top tips to support you to create and promote your “experience” right now!! We also offer practical toolkits that drill down into specific subjects (for example: ‘How to develop a countryside experience’ or ‘Reaching your target market and distributing your product’) and great videos (‘What is experiential tourism?’; ‘What are the key markets to target?’; ‘How can you increase demand?’ and ‘How to improve customer satisfaction’). 

What is experiential tourism?

Products are so yesterday, and customers want to engage with your offering with all their senses.

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Different seasons different markets

You will need to adapt your offer to different types of customer to balance changes in demand.

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What is special about your offer in the low season?

We often take for granted what’s on our doorsteps, so look at your resources with fresh eyes and see how you can turn them into something special.

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Creating innovative experiences

You will need to create experiences that are great, even when it’s cold, wet, and dark early. Co-create experiences with nearby partners and use events to drive demand.

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Marketing and storytelling

New experiences require a lot of marketing effort, but if they are truly innovative and you’ve communicated them well, consumers will share the messages for you.

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Benefits of experiential tourism

Visualising the results that you want to achieve will help you have the determination you need to make changes.

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