Experiential tourism to extend the visitor season
EXPERIENCE is a €23 million project to attract visitors in the off-peak season through an innovative ‘experiential tourism’ approach.
Unique autumn and winter ‘experiences’ will be developed to draw in tourists between October and March to six areas across England and France: Norfolk, Kent, Cornwall (Penzance area), Pas-de-Calais, Compiègne and Brittany (Baie de Morlaix and Côtes d’Armor).
The activities and experiences will be based on the principle of sustainable tourism, which seeks to create lasting economic, environmental and community benefits.
Driving up the number of visits and overnight stays in the off-season will boost local economies through increased spending on regional experiences, accommodation and eateries, and the creation of year-round, rather than seasonal, jobs.
EXPERIENCE aims to be a leading international example of innovative experiential tourism.
EXPERIENCE is a €23 million project to attract visitors in the off-peak season through a new ‘experiential tourism’ approach. Explore our six regions using the map.