Different seasons, different markets - Library
This is where you can find presentations, manuals, studies and so much more to help you understand experiential tourism.
Our partner, University of Surrey has created a very useful manual explaining how to create, develop, market and distribute experiences. Here you can download the second chapter 'Different seasons, different markets'
Reaching your target markets
This workshop introduces domestic and inbound tourism markets, their specifics, and how to reach and distribute to these markets.
Click here to download the workshopToolkit for reaching new markets
This toolkit was created to show businesses the best ways to understand your markets, how to reach new ones and the steps in distributing your products.
Click here to download the toolkitCycling Through Winter
Find out some tips from our partner Cycling UK on how to prepare for cycling in colder weather
Click here to find out moreBounce back from Covid
This guide was developed to help businesses recover after COVID by joining the Cycling Friendly Places scheme.
Read more about it hereCustomers Generation Alpha
Adapting tourism and leisure markets to Generation Alpha customers and their expectations
Read more about the studyCustomers Generation Y
Adapting tourism and leisure markets to Generation Y (aged 23-42) customers and their expectations
Read more about the studyCustomers Generation Z
Adapting tourism and leisure markets to Generation Z (aged 13-22) customers and their expectations
Read more about the studyMarketing tourism experiences 1 part
This is the first part of a training activity for Côtes-d'Armor Destination and for tourist information centres
Find out more about the trainingMarketing tourism experiences 2 part
This is the second part of a training activity for Côtes-d'Armor Destination and for tourist information centres
Find out more about the trainingGuide to Adapting Your Business Model to New Trends
Developed by our partner Visit Kent, this is a guide to the training on how businesses can adapt to new trends
Read more about the guideAdapting Your Business to New Trends
This training is and introduction to post-pandemic macro trends, to the new normal and how to use experiences as a catalyst for change
Click here to see the presentationGuide on Rebuilding Consumer Confidence
Developed by our partner Visit Kent, this is a guide to the training on how businesses can rebuild consumer confidence
Read more about the guideRebuilding Consumer Confidence
Consumer mindset has changed and priorities have shifted with consequences for all tourism businesses.
Click here to see the presentationUnderstand the Wider Destination
The product developed by businesses should be seen as a natural extension of the destination brand
Find out more about this trainingWelcoming International Visitors
International tourists usually stay for longer periods and spend more money than domestic tourists.
Press to download the studyWorking With the Travel Trade
Businesses and visitors are at the centre of the six main elements in the travel trade sector.
Click here to read more about Travel tradeGuide on How to Attract the MICE Sector
This is a guide to the training on how businesses can attract the MICE Sector
Read more about the guideHow to Attract the MICE Sector
Why focus on MICE? And what are the strategies to attract MICE businesses?
Click here to see the presentationCreation of experiences in autumn-winter
Developing tourism in low season is a good way to stand out from the competition
Learn how to use experiential tourism in off seasonCompiegne guideline document
This document is aimed more at the Compiègne Agglomeration Tourism Office but it can be useful for others DMOs
Click here to read the documentSocietal Trends and their impact on Tourism
This study is exploring customer segmentation and their specific needs in the Hauts-de-France region
Find out more about the studyCulture experience development
Discover experiential Travel Trends that resonate with the Kent Cultural offer
Click here to see the workshop