Marketing and storytelling - Library
This is where you can find presentations, manuals, studies and so much more to help you understand experiential tourism.
Our partner, University of Surrey has created a very useful manual explaining how to create, develop, market and distribute experiences. Here you can download the fifth chapter 'Time for marketing and storytelling'
Storytelling and captivating the audience
Learn the power of storytelling for experiential tourism, how to develop and deliver a story for your activities and business.
Click here to download the workshop presentationSocial Media Marketing - Part 1
The training is focusing on Instagram as one of the main Social Media marketing channels and how to create your social media toolkit.
Click here to download the trainingSocial Media Marketing - Part 2
The second part of the Social Media training deals with Facebook groups and how to make an Instagram reel.
Click here to download the trainingEmail marketing
From our partner Cornwall County Council, this training analyses the benefits your business can get from using the Email as a marketing tool.
Click here to download the trainingHow to promote your experience
Find more about marketing strategy, how to add your business to Google and the latest market insights.
Click here to download the presentationMarketing and promotion toolkit
A very useful marketing tool, it includes information on branding, strategy, social media or Google maps and search.
Click here to download the toolkit.Local distinctiveness and storytelling
Local distinctiveness is simply the story of our everyday surroundings and Stories are the currency of ordinary history – our history.
Download the training developed by Kent Downs AONBCycle Friendly Places Communication Kit
Cycling UK has developed a toolkit with practical tips on how businesses can communicate their cycle friendliness online.
Find out more detailsHow to create good content
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content
Read this workbookHow to communicate sustainability
Integrate sustainability into your event narrative, normalise the action, relate it to and focus on people.
See here the sustainability Action PlanSocial Media Workbook
Use this activity workbook and get thinking about your social media strategy. Who is your audience? What is your USP? Who are your competitors?
Click here to download the workbookGuide on Coproducing Messages with DMOs
This is a guide to the training on how businesses should co-produce messages with the local DMOs
Click to read the guideCoproducing Messages with DMOs
It is very important for a business to understand the Destination's Brand Strategy and to align its products with this brand
Click here to read the presentationGuide on How to Market an Experience Effectively
This is a guide to the training on how businesses can market their experiences effectively
Read here the guideHow to market an experience effectively
Developed by Visit Kent, this training presents the five key stages necessary for an effective marketing of your experience
Download here the presentationGuide on Upsell and Increase Return Visits
This is a guide to the training on how businesses can upsell and increase return visits
See here the guideUpsell and Increase Return Visits
Take control of your business’ success by reinforcing brand loyalty, creating reasons to return and intelligently increasing visitor spend.
Click here for the trainingIntroduction to Social Media
Social media is a key part of the sales funnel and marketing mix
Download here the trainingSocial Media Product Calendar
Use this calendar template and suggestions to turn any day into a Social Media marketing opportunity
Click to see the calendarSocial Media Service Calendar
Plan posts, manage campaigns, review ongoing strategies and overview your upcoming social media posts, organized by date.
Download here the calendarHow to make videos
From creation to production, learn how to promote your business using videos
Click here to see the tutorialStorytelling
Capturing the consumer's attention through storytelling... but how?
Learn more about storytellingKnow and use Social networks
Overview of the main social networks, know your audience and how to use picture marketing
Read here the studyPromote with photography
Pictures convey messages and translate emotions but for this they must have meaning, humanity, and references.
Read here the tutorialWeb visibility
Web visibility allows companies to distribute the right content to the right targets for an optimal result.
Learn how to evaluate your visibilityWriting for the web
It is important to understand that on average, only 20% of the text on a web page will be read by users
Download here the studyAre you pricing your experience too cheaply
Discover where visitor revenue is coming from and easy methods to increase it
Find out more about visitor revenueGetting your experience in front of customers
Learn what tourism distributors are and why are they helpful for your business
Click to read the presentationHow to upscale your experience
Higher growth of Sales Revenue than of your operational cost base means you are generating more profit
Learn how to increase your profitabilityMaking your experience easy to book
The Booking Experience is the customer purchasing journey, from discovery to physical entry at your experience
Discover more about the Booking Experience