Skip to main content

What is experiential tourism?


The EXPERIENCE model is about doing tourism differently and this requires a shift in thinking from traditional tourism to being more responsive to the needs and the emotions of visitors or tourists alike.  Equally, EXPERIENCE is about adapting and responding to the urgency of climate change and creating more sustainable options.   The focus is on encouraging visitors to explore their local regions and tourists to travel off the beaten track.  

An experience should aim to stimulate the five senses (sight, hearing, touch, smell, and taste) and/or arouse positive emotions (happiness, fun, surprise, joy, contentment…). To design such experiences, you need to be clear what you want your customers to experience when they are with you.



This is where you can find presentations, manuals, studies and so much more to help you understand experiential tourism.

Read more

Case studies

Here you can find case studies and good examples of how businesses are benefiting from experiential tourism

Read more

Video resources

Use our video resources - workshop recordings, bite-size video training, interviews - to learn more about experiential tourism and how to develop experiences.

Read more